Intensive Digital Marketing Day


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January 29, 2019
January 29, 2019 (All day)
Ribby Hall, Preston   View map

Intensive Digital Marketing Day

This is an opportunity not to be missed. For Marketing Apprentices, Marketing Managers, Execs and business owners wanting to see more sales, more leads coming through their website and online platforms.

Nikki Hesford will be cramming over ten years of knowledge and experience into one day, to allow you to hit the ground running in 2019.

This is not for the faint hearted – it will be a challenging, intensive day of learning advanced marketing skills that you can put into practice straight away.


The Agenda

9amArrival and Registration

9.30am Session 1 – Google Analytics : Knowing the stats for your website traffic is vital to digital marketing. Let’s say you’ve only had one sale/one enquiry in a month. If you only had 50 visitors then that is pretty good! If you had 1000 visitors then that is pretty poor. But if you have no context for your performance, you are approaching your marketing with your eyes closed! This session will show you how to use Analytics to understand how your marketing is bringing you results and how to measure those results.

10.30am Session 2 – Organic Google Traffic / SEO : Getting ‘free’ leads from Google and other search engines is something of a mystery to many. While most have heard of ‘SEO’ and have some loose understanding of what it is, it remains a dark art that just a handful of specialists are able to master! This session will help you understand what you can do yourself to improve your own SEO, what backlinks mean and how to get them. This session will also cover Digital PR (for example how to get coverage like this and why it matters to Google)

12pm Lunch

1.00pm Session 3: Social Traffic (Organic) You’re probably already on Facebook with your business, maybe a few other platforms too, but your reach and engagement just isn’t showing results. You don’t really know what to post, when to post it or how to post it to prompt enquiries that lead to sales. This session covers all the hacks of how we get incredible results from Facebook, Instagram, Linked In and Twitter.

3pm Session 4: Facebook Ads Masterclass This session is for anyone who has been ‘Boosting’Facebook posts. What is Business Manager? What is Ads Manager? Whats a Pixel? How do I create Custom Audiences? Why should I create Custom Audiences? This session has received 5* Reviews all over the internet when ran as a standalone session and normally costs £44.50 on its own.

5pm – Close


So will you be joining us for this Digital Marketing Day?

You can book your space now, with payment accepted by Credit/Debit card and PayPal. Places are limited.

You can also book by email, and receive a traditional invoice by emailing

Have you already been on our Facebook Ads Masterclass?

If you would like to attend this event, but have already been to Session 4 you may book on a reduced rate ticket to depart at 3pm when the Facebook Ads Session begins. Contact me on 07411 487681 or by email for a special delegate rate of £60.00


Intensive Digital Marketing Day